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Published: 2014-06-15 11:38:29 +0000 UTC; Views: 3175; Favourites: 18; Downloads: 40
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(maaf gambar digonta-ganti, hehe)Banyak merek terkenal menggunakan logotype yang berbasis huruf latin. Namun apabila huruf latin tidak umum digunakan di suatu negara, maka logotype tersebut kadang didesain ulang dengan aksara lokal. Transliterasi logo ke aksara lokal tanpa menghilangkan ciri khas logo latinnya merupakan tugas yang cukup pelik dan tidak mudah. Contoh yang baik dapat terlihat pada beberapa merek minuman terkenal, seperti Coca-Cola dan Carlsberg. (lihat www.atissuejournal.com/2011/11… & holmartinhons.blogspot.com/201… .
Transliterasi ini sebenarnya cukup sulit diterapkan dalam aksara Jawa. Hal ini disebabkan karena orientasi huruf aksara Jawa yang cenderung melebar ke samping, sehingga kata yang pendek bisa jadi panjang apabila ditulis dalam aksara Jawa. Selain itu, bentuk-bentuk yang cenderung seragam dan bertumpuk dapat membuat logotype Jawa terlihat tidak serasi dengan logotype aslinya. Tapi proses buatnya lumayan menarik.
Logo dan merek asli merupakan hak cipta pemilik masing-masing.
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(Sorry if the image is constantly changing, haha)
Many famous brands uses a latin-based logotype. However, in countries in which latin alphabet is uncommon, the logo would sometimes be remade in the local script. Mind you, transliterating the brand's name into a different script while retaining their characteristics in the original alphabet is quite a difficult task. Fine example of this transliteration practice can be found in the logos of Coca Cola, Carslberg and Fanta (see www.atissuejournal.com/2011/11… & holmartinhons.blogspot.com/201… .
The task's difficulty is even more pronounced in the Javanese script. Each letter in the script tends to have a horizontal orientation compared to latin, therefore, a short phrase in latin may become awkwardly long in Javanese. There are also certain aspects such as limited variety of shapes or consonant stacking which made them look completely different from their original counterpart.Still, it was pretty fun working on these.
All of the brand and original logo are copyrighted to their respective owner.