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Description
Trajectory - University Project, Design Studio
Mock project, Paper Promotion - colour stock

This was quite fun, I had to debate with myself what stock to use first but once I settled it was smooth sailing - minus the stress and not-enough-hours-in-one-day during these last few weeks of the year.

I would attempt to put down some description of the design process, just to make the entire project look more complete and offer some helpful tips - because I can surely do with some helpful tips, *hint hint.

There were basically three areas to consider, and each of them could act as a starting point for the project. The name and logo of the promotion, the form and shape of the promotion and the imagery and illustration that would be used by the promotion. Its usually good to start really wide, research what stocks are available, have a look at other paper promotions around, find some inspiration from your own sources etc. I narrowed down my choice of stock first, then it was onto the form of the promotion - paper planes seemed like a natural choice to me, fun and engaging. This part took around a week in between working through other projects, a little procrastination on my end, but that's life

Next it was onto the name and logo, this took a lot longer, I kept working on it for the duration of the project. Name changes came about, and therefore logo changes as well - its to be expected because your first idea may be the best, but the visual style of it needs time to mature. In the case of this project, every step got progressively harder as links needed to be drawn between each of the different parts so that the final piece would be a whole rather than good, but fragmented ideas. The imagery was the hardest to achieve, I have trouble defining what I wanted to put onto the planes. I knew patterns would be used, but I just couldn't put my finger on what I needed to illustrate.

The phase of research kicks in whenever you're stuck, its also helpful to uncover new information for bits that you have deemed finish - things can always be improved!

With around a week left, the wavelengths of the colours was what I have settled with. In the time left, everything needed to come together, mocking up, fine-tuning, printing, folding, cutting, gluing - its a mighty fine line to be doing things like that so close to the deadline - but sometimes its unavoidable - so its a matter of putting yourself under stress and pressure to see how well you cope.

Hopefully that paints a little more of the picture of how this was made, that writing was a bit rough but it should get the point across. If you have any questions relating to it, leave a comment and I'll try to answer as best as I can.

Description
Trajectory - University Project, Design Studio
Mock project, Paper Promotion - colour stock

This was quite fun, I had to debate with myself what stock to use first but once I settled it was smooth sailing - minus the stress and not-enough-hours-in-one-day during these last few weeks of the year.

I would attempt to put down some description of the design process, just to make the entire project look more complete and offer some helpful tips - because I can surely do with some helpful tips, *hint hint.

There were basically three areas to consider, and each of them could act as a starting point for the project. The name and logo of the promotion, the form and shape of the promotion and the imagery and illustration that would be used by the promotion. Its usually good to start really wide, research what stocks are available, have a look at other paper promotions around, find some inspiration from your own sources etc. I narrowed down my choice of stock first, then it was onto the form of the promotion - paper planes seemed like a natural choice to me, fun and engaging. This part took around a week in between working through other projects, a little procrastination on my end, but that's life

Next it was onto the name and logo, this took a lot longer, I kept working on it for the duration of the project. Name changes came about, and therefore logo changes as well - its to be expected because your first idea may be the best, but the visual style of it needs time to mature. In the case of this project, every step got progressively harder as links needed to be drawn between each of the different parts so that the final piece would be a whole rather than good, but fragmented ideas. The imagery was the hardest to achieve, I have trouble defining what I wanted to put onto the planes. I knew patterns would be used, but I just couldn't put my finger on what I needed to illustrate.

The phase of research kicks in whenever you're stuck, its also helpful to uncover new information for bits that you have deemed finish - things can always be improved!

With around a week left, the wavelengths of the colours was what I have settled with. In the time left, everything needed to come together, mocking up, fine-tuning, printing, folding, cutting, gluing - its a mighty fine line to be doing things like that so close to the deadline - but sometimes its unavoidable - so its a matter of putting yourself under stress and pressure to see how well you cope.

Hopefully that paints a little more of the picture of how this was made, that writing was a bit rough but it should get the point across. If you have any questions relating to it, leave a comment and I'll try to answer as best as I can.