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Published: 2013-02-11 09:49:07 +0000 UTC; Views: 4042; Favourites: 38; Downloads: 100
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So, I got my new official Reshiram/Zekrom Tshirt yesterday and I realized Nintendo's been using the same pokemon logo for the last 15+ years, and has also retained most of its audience from those 15 years. I believe it is time the logo grew up with its players, but still keeping the childish feel. It's not a completely drastic overhaul so much as a typeface switch with some graphic enhancements., I've always believe less is more, soooo hope you all like it.Related content
Comments: 15
FrogPointPrince [2016-08-12 10:30:59 +0000 UTC]
I like this but not for their main logo but I would definitely think it would fit cute as their professional logo with a bit of tweeking to add the additional wording.
www.seeklogo.net/wp-content/up…
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KiraofTheInternet [2013-02-11 23:42:52 +0000 UTC]
I like it, but...
How are you supposed to catch them all now? Seriously, when Pokemon X and Y come out, there will be over 700 Pokemon...
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JRCnrd In reply to KiraofTheInternet [2013-02-11 23:46:48 +0000 UTC]
I have 648 in my Black, no hacks. Mellotta's coming to GameStop in March and then my collection shall be complete.
I also got all the pokemons, events included, again, no hacks, in my Diamond and HeartGold.
It's possible, just takes 200+ hrs of your life and keeping track of Serebii.net for upcoming events.
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AshHavynn [2013-02-11 17:19:29 +0000 UTC]
As a design, I might try looking at other options than the pikachu ears/tail on a standard palatino sort of typeface.
The real problem with this logo vs the one currently in use is, of all things, legibility and usefulness as a trademark.
If you were to print this on a white T-shirt, with the black lettering as you've used, it might be legible up front. However, from across a room, the pencil thin lines of the pikachu would be very hard to see, and the pokeball inside of the "o" would also be a little hard to read, though recognizable as it's already one of the trademarks of Pokemon that we associate with it. Really, since the lines of the pikachu are so thin and hard to distinguish at a distance, I would really drop it all together.
The lettering of the actual word is very problematic for a logo, especially one of a brand like a cartoon, which is meant to be very widely recognizable and printable on everything. As I've mentioned, the overall weight of the font is very light, and that would cause problems printing on itty bitty things like stickers or reading tee shirts from across rooms. I'd recommend using a heavier font.
Though this is a great design, in theory, for a poster or a banner about an event. As a black-on-white, especially if it is printed on something HUGE, like a banner, it is very clean and simple. That's the kind of thing you'd look for in a design for an event poster, or even a pamphlet describing an event. Something that is meant to be read, and not recognized.
The current pokemon logo, though definitely silly and a bit lopsided, is still legible, and more importantly for a brand logo, easily recognizable on any print. The letters are bold, and create a specific shape together. The colors are bright and consistent from print to print. Because the letters are surrounded by a border, the logo can be printed on top of other images (say a group picture on a shirt, the logo could overlap the image and still be legible. There would need to always be a block of white behind your design for legibility, which doesn't work as seamlessly on shirts, toy packaging, and other merchandise).
I'm not saying your design is bad, at all. You've chosen a very sensible font, and the layout of the slogan is sized and placed well, and it looks, again, very clean. It would look lovely on a business card.
I'm just saying that for the purpose of a marketing logo, especially involving brightly colored cartoons and merchandise, it would not be as strong of a trademark image.
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JRCnrd In reply to AshHavynn [2013-02-11 17:47:10 +0000 UTC]
I was just having fun, but thanks for the critique!
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mlsterben [2013-02-11 15:39:08 +0000 UTC]
It's not like the current logo is sixteen years old and completely out of date....
I like it! It's simple but cool.
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JRCnrd In reply to mlsterben [2013-02-11 17:09:22 +0000 UTC]
I know it's not totally out of date. I was just having a little fun.
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mlsterben In reply to JRCnrd [2013-02-11 17:12:09 +0000 UTC]
That was sarcasm which, admittedly, is hard to establish in text. I think it's totally out of date.
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JRCnrd In reply to mlsterben [2013-02-11 17:12:56 +0000 UTC]
Oh. Well at least somone likes what I did
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TheJelloArtist [2013-02-11 14:38:46 +0000 UTC]
The logo is part of pokemon. I see no reason to make a new, more generic logo just to "be modern"
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JRCnrd In reply to TheJelloArtist [2013-02-11 14:52:24 +0000 UTC]
No one said you had to like it.
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FrogPointPrince In reply to JRCnrd [2016-08-12 10:24:32 +0000 UTC]
Though you did say "soooo hope you all like it. ".
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